INTERVIEW Joy in Technology Great product concepts come from the heart and not just the head... The Xoopar product design team have clear guidelines and principles when starting a new project and bringing new gadgets to the market. We meet and discuss this with Cem Bakis, their head designer. “A great product concept is something not just about aesthetics, it also has to have a commercial aspect and be ‘in demand’ from the market, this makes the item desirable and successful”. Cem looks carefully at the right people when choosing his team, he says “A good designer is one who can look from the distance and connect the back end with the front end. This is how we bring product collections with character, humour and a strong commercial story.” Product inspiration for the technology market comes from all over the world, from major consumer shows such as CES, global giants such as Samsung, Google and Apple to fashion labels and boutique electronics retailers. The creative team at Xoopar never stops and constantly observes and collects input for their next projects. “Design is not our only principle however, commercial judgement and management are essential in creating a sustainable business that makes profi t and provides for its workforce - this is the driving philosophy at Xoopar.” 24- CONTINEW
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