ex | tra | more | di | na | ry [ekstra: mor: dinari]; to be extramoredinary (adj.); a superior concept for creating extraordinary promotional products with more value; the more value factor for customers derives from ➝ more styles, ➝ more colours, and ➝ more choice than any other supplier actually offers; invented in 1920 by senator®, a leading promotional products supplier based near Frankfurt, Germany; see also ➝ more value for money senator Extramoredinary. Since 1920.
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