The Red Dot Award is an internationally recognized quality seal for excellence in aesthetic forms and timeless trends. The model faced off against over 1,800 manufacturers, designers and architects from 54 countries. The jury, comprised of 37 top ranking professionals, mindfully tested and evaluated 4,662 works in order to reach their conclusions. Four years in the making, Invicta’s engineers realized this timepiece exclusively in-house. With a transformed, innovative pusher complication, 36 individual micro-engineered components and a bracelet boasting individual frame protectors, the Subaqua NOMA V raised the stakes for both the brand itself but also, for the watch industry. A momentum that only gathers more speed and expertise, in 2016 Invicta began collaborating with the Walt Disney Company to develop the collection, Disney – LIMITED EDITION. The series features various renderings of Mickey Mouse and other characters on the dial. Instant collector’s pieces, Disney – LIMITED EDITION is proving to be yet another high point in brand evolution. 2017 opens with a new campaign and a return to Baselworld. “Invincible in Detail” will officially launch in Basel. As Invicta is Latin for “invincible” the new campaign translates the essence of the word meaning into a visual work of art. The campaign takes this spirited theme a step further focusing in on the design details for which Invicta has been known. The synergy of the epic landscapes with the precision of each detail, gives those iconic aspects a functionality in an entirely new context thus taking the viewer into the life force of the timepieces and the brand. Also at Baselworld 2017, Invicta along with its family of brands will be debuting the latest timepieces and new collections. Each brand will be represented independently, bringing innovative and exceptional time to the Baselworld stage. This year, Invicta continues to elevate and innovate its case work. In particular, three new captivating releases will be at the helm for the brand. The Invicta Bolt Sport, the Invicta Poseidon, and the new collection, Invicta Reserve Thin. All three speak directly to the inherent ingenuity that defines Invicta. SEC. 13 ISSUE NR 1 YEAR 2017
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