SEC. 19 ISSUE NR 1 YEAR 2017 INVICTA BEHIND THE SCENES BEHIND THE SCENES If Invicta is ‘invincible in detail’ then how is it possible for a campaign crew to invincibly form the pay off? The Dutch know what to do with that. In Den Bosch they hatched a plan that initially was met with resistance. Because how do you accentuate all the beautiful details of the Invicta watches in a surprising way without falling back on cliché images? Yet, no question is too far-out for those who work with spirit and dedication to the development of what must become not only original and persuasive but also a captivating campaign. And, a campaign to be revealed at Baselworld 2017. Top photographer John Jansen relishes every challenge. In his Rotterdam studio, the most ingenious compositions are created to execute the ideas from the Art Director with absolute precision. Because everything needs to be perfect, not one detail is left to chance. The success of, "Invincible in Detail" depends upon each model, both person and timepiece, positioned just right. Whether a mountain climber, dancer, woman on the beach, workman or the watches, each pose has to be accurately measured and captured at just the right angle.
20 Online Touch Home