S. COIFMAN LIFE BEHIND THE LEGACY LIFE BEHIND THE LEGACY How do you bring a time-honored, classic Swiss watch brand into the present while still reflecting tradition and its rich history? On the foundations of a former 1616 castle, in 1746 the Mayor of Rotterdam along with the Lord of Ridderkerk commissioned the construction of what would become the country manor, Huys ten Donck. Located between the villages of Bolne and Slikkerveer, surrounded by the Donckse Forest and situated on twenty-four acres of what is now park land but with the house still privately inhabited, the home has remained in the same family for threehundred years. It was here, in a setting rich with history and tradition that the S. Coifman "Legacy of Grace" campaign was photographed. Evocative of an era gone by, Huys ten Donck, is frequently used as a location site for film, television and advertising. Swept up in the noble grandeur of the estate, the creative team made expert use of the sumptuous surroundings. Joining the captivating models and adding an extra air of atmosphere to the photo shoot, the handsome resident Dobermanns even took part in the process. Ever mindful of capturing a perfectly appointed aesthetic, the team successfully articulated a modern campaign worthy of an S. Coifman timepiece. Elegance and tradition flow through the of Legacy of Grace. Aristocratic in attitude yet modern in execution, S. Coifman allows for the legacy to live in the moment.
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