Sourcing & Advice THE CUSTOMER IS AT THE HEART OF OUR BUSINESS Our first strategic pillar and key competency, sourcing & advice, focuses on customer intimacy. To be able to respond even more appropriately to customers’ needs and wishes, we focused on getting to know the customer better through our own customer teams, not only in terms of account management but also by way of product and process management. Desiree Olsthoorn Owner, OK Plant “We are proud to have been nominated for the Horticultural Entrepreneur Award alongside Royal Lemkes. We share many values with Royal Lemkes, such as togetherness, leadership, professionalism and sustainability. We want to work with green specialist retailers who like to be distinctive and surprise their customers. Our passion for plants inspires us to constantly seek and develop new, sustainable products. Thanks to our transparent approach, our collaboration with Royal Lemkes is very positive and this allows us to sustain mutual growth.” 20
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