“The supply market is changing. Demand is increasing, growers are becoming more professional and sustainability requirements are becoming stricter. Our retail partners recognise these changes and this is leading to valuable new forms of commitment between customers, growers and Royal Lemkes. Retailers are more conscious in their choice of growers and growers are more conscious in their choice of retailers.” Huib Kranendonk Royal Lemkes Sourcing Manager STRATEGIC SOURCING A wide, sustainable product range can only be offered when working closely with suppliers. We have therefore intensified collaboration with our top 100 growers and have made long-term agreements. Thanks to the purchasing volume, our customers benefit from a high-quality assortment at competitive prices. Moreover, we believe in the increasing importance of ‘local for local’ and are thus committed to the ongoing localisation of our offer for the international market. “Thanks to its pet department, home decoration department and – above all – its plant department, Truffaut is striving to become the reference brand for indoor and outdoor home styling. To connect our customers with nature, we choose products that are recognised as innovative, inspiring, high-quality, unique and affordable." “This inspired Truffaut to select Royal Lemkes as an export partner for its plant procurement in 2013. Royal Lemkes and Truffaut share a similar philosophy and principles. Our partnership was rapidly established and has continued to grow year after year. Truffaut is proud to work with Royal Lemkes to ‘Plantify the future’.” Emmanuelle Dutremee Chef de produits Plantes Intérieur Bertrand Bourguignon Directeur des achat, Truffaut France 22
23 Online Touch Home