TRADE MARKETING AND CONCEPT & CREATION We are helping an increasing number of customers to translate their positioning into brands, retail concepts and other trade marketing solutions. At a large garden centre, for instance, we introduced a new successful store concept for house plants. By working with two other customers, we also launched a new method for creating product concepts. In 2018, we shall continue to roll out these concepts with other customers. “As a strategic business partner, we forge active partnerships. Together with our customers, we translate trends into distinctive concepts with high commercial value.” Vinnce Ponet New Business Developer, Royal Lemkes QUALITY ASSURANCE Royal Lemkes has a quality management system that guarantees the safety and quality of products and services throughout the chain. This system is designed to meet customer requirements, legal requirements and the MPS Florimark Trade standard (ISO9001, Traceability, Good Trade Practice). In 2017, we began to prepare for and implement the requirements of the new ISO 9001:2015 standard and performed a context and stakeholder analysis of our company. The new requirements were taken into account during the internal and external audits at the beginning of November 2017, which means we can look forward with pride and confidence to renewing the certification for the new standard in 2018. Process management was further professionalised in the Quality Assurance and Sustainability department. Fresh insight into all processes and associated risks and opportunities is helping us achieve ongoing improvement and efficiency. This includes implementing all new and existing customer requirements and legal requirements as well as applying Lean management to achieve efficiency gains. Furthermore, the introduction of a special coordinator has given product quality an extra dimension. Together with product managers and buyers, the coordinator monitors product quality during the cultivation process to prevent complaints. 33
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