26 Pam Warhurst Incredible Edible Mission Incredible Edible is a food-focused movement inspiring citizens to grow food and share it across their neighborhood and encourage citizens to learn new skills and support local food businesses. It aims to create kind, confident, and connected communities through the power of small actions around local food and help change behavior towards the environment through grassroots activity. Impact & 4 returns Inspiration Incredible Edible believes that food as an engagement tool has a universality that cuts across age, income, culture, and ability. The model is simple, and the actions understandable. The only thing people need to do is start growing and sharing. Soon enough, they will see the difference they are making locally. Its model is considered a best practice in diverse publications relating to improved population health, urban regeneration, and 21st-century sustainable urban planning. Social Capital Over the last twelve years, hundreds of groups and thousands of people worked together to grow and share food. Everything those people did, they did it because they wanted to, not because someone told them to. Self-confidence grew as well as food, which of course was one of the main objectives. Financial Capital Natural Capital Incredible Edible’s Propaganda Gardens are edible landscapes that help people reconnect to the environment and to other species. Through hands-on activities, Incredible Edible and its community members turn grey infrastructures into green ones, understand the need for healthy soil; understand one does not want to hurt any species through one’s actions; collect rainwater, and learn how to compost. An essential element of Incredible Edible’s model is how to support and invest in local food enterprises. An increasing number of people have started buying from local food producers and, therefore, in the meantime, invest in the local economic model. The leading cause of this change is that people have a greater interest in how their food is grown. Incredible Edible groups sometimes create their own food enterprises, ranging from veg box schemes to cafés and restaurants. Additionally, IE has teaching programs for all ages and conducts those across the local schools’ network to inspire the next generations of food entrepreneurs.
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