WEAVING FOR A THRIVING PLANET 63 System Change As a result of the Klub Gaja initiative, local communities protect trees and value nature areas. Klub Gaja would like to see its key program - the Święto Drzewa (Tree Day) - to become annually recurrent in the calendar of schools, cities and corporates. Frame Change: Mindset Shift Focus Klub Gaja shifts people’s mindsets by highlighting the need to protect biodiversity in cities. It does that by building partnerships and initiating specific activities such as planting and setting up parks. Community-based Approach Klub Gaja implements long-term programs and campaigns that bring specific benefits to nature and animals. Those are conducted with local communities, kindergartens, schools, universities, local governments, social organizations, and businesses. Klub Gaja’s key program Święto Drzewa (Tree Day) program is an example of an educational activity requiring participants to develop a responsible society that accepts sustained development and can cooperate for climate protection. Scaling & Replication Scaling & Replication Strategy: Klub Gaja’s scaling up strategy is to further cooperate with key partners of the Święto Drzewa (Tree Day), including State Forests (strategic partner), the City of Warsaw (nationwide inauguration of the program in the capital), and the Czech organization of the Environmental Partnership Association (European Tree of the Year competition). Additionally, Klub Gaja promotes the program and engages with new partners, among which local governments and companies, in joint actions of planting trees and shrubs and their protection. Scaling & Replication History: Klub Gaja has scaled up and replicated its initiative all around Poland and abroad, mostly in the UK and Iceland. Scaling Interest: Interested in further replication across Europe and globally. Scaling & Replication Needs: To scale up, Klub Gaja needs funding and human resources. Klub Gaja is raising funds for 18 editions of the Święto Drzewa (Tree Day), a national and international action to plant trees. This action requires classes, workshops, events, organization of competitions, educational materials, and collaboration with the media. Challenges Klub Gaja faces challenges in the Święto Drzewa (Tree Day) program’s amplification and engagement of new partners - including local governments and businesses - in joint activities. Subsequently, the initiative also struggles to expand the program’s scope and the variety of its activities.
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