TECHNOLOGY IS FASTER THAN LIGHTNING “Comfort” comfort comfort entering a destination address would be enough? What will be left to consider when wanting to purchase a car? Comfort, comfort, comfort In the past, you would demand your car to steer smoothly or to have a clear view from all windows and mirrors. In the future this will be less important when making your purchase decision. Comfortable seating remains important. However, entertainment will become a much more important argument in the buying process of a self-driving car. Consumers want to spend their travel time in a fun or productive and useful manner, as of now they just must sit and wait until they reach their destination. How people want to be entertained will depend on regional and cultural differences whether it is watching a movie or working while on route. Reading a paper book is perhaps becoming a little “old-fashioned”, while reading an e-book in the pop-up refl ection of the car window is much more advanced. Charging your smartphone will simply be a matter of placing it on the wireless dock in the car. And searching for information will be conducted via the built-in, smart speakers linked to the internet via Wi-Fi, which empower the user to make use of their own Android or iOS software. It comes as no surprise that software will increasingly be used as one of the major decision-making reasons for buying or not buying a car. Hardware and software cannot exist without each other in this world of unlimited possibilities and consumers know it. CONTINEW -19
22 Online Touch Home