THE FUTURE OF FACE ID In the future cashiers will no longer be involved when shopping The latest method of payment is executed via Face ID. In many countries you can pay with Apple Pay nowadays, that uses Face ID for verifi cation. Less known in the Western world is the APP WeChat, that is used by over 902 million people in Asia. In China people literally do everything via their phone. From paying bills to making a hospital appointment, everything is done via WeChat. And guess what: it uses Face ID. Amazon Go From barcode to RFID to Face ID and go on and on. One technology is not even fully adopted before it is replaced already. Amazon proofs we should go with the fl ow with Amazon Go, which combines the best of multiple worlds in one super intelligent concept store. Artifi cial Intelligence, ‘deep learning’ algorithms and (RFID) sensors are all combined. You just grab and go, and everything is transferred from your bank account. Wait, what?! How does this work? Log in via the Amazon Go APP before you walk into the store. Once inside, the cameras keep track of your purchases using a facial recognition software. The APP has checked you in, while it recognises your phone at that location. The products in the store all contain a RFID chip that registers where the product is located, so if you are the one grabbing a bag of crisps, these are automatically connected to your account as you are recognised at the crisps aisle in the store. If you put them back, they will be disconnected from your account, so you do not pay for something you did not take. Amazon calls this the ‘Just Walk Out Technology’ as cashiers are not needed. Check in anywhere anytime with Face ID Amazon Go is a very futuristic store, but the fact that there are six of these stores in the making already, proofs it is a growing concept. But according to Luis Perez-Brava, innovation expert at MIT, we need to “watch out”. In an interview with business magazine Quartz he says “automation in retail results in employees being cut off without good reason. Keep in mind these people are experts for customers that cannot fi nd what they are looking for online. A healthy mixture between online and offl ine service will always be of great value, even if it is just to have a friendly, human face within your store”. CONTINEW -29
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