I am Tom I am Kirsten get different perspectives and sometimes don’t always agree! Luckily however, after several meetings we always fi nish up with a wide range of innovative and NEW ideas for next season, including our beloved catalogue. Once the selection team agrees on a new range of products Tom and Kirsten’s job really starts. Good products must appeal to both the consumer and marketer. Many of our items are given as rewards or gifts so the design, colour and presentation are very important. This is Kirsten’s area of expertise and she carefully researches changing trends and fashion to make sure our products are on trend. The use of trim colours, high-end photography and creative and inspiring text is a critical part of the marketing and sales activities of our range. We pride ourselves in this and being a global company, we employ copy writers from around the world to ensure our products are understood and clear in terms of copy, instruction manuals, warnings, catalogue text and website info. We can say that the role of product management is a wide, challenging and complex role which changes daily with no two days being the same. Integral to our organisation we are very proud of our team and delighted they do such a great job! CONTINEW -33
36 Online Touch Home