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Elite athletes send a positive message to the world. The Dutch NOC and the sports federations have set themselves a target of attracting a million sports fans to get behind TeamNL. ...DUTCH PUBLIC AUTHORITIES Dutch sports organisers seek to work together with local authorities to set up smart connections with the care and welfare sectors, schools, safety promotion, and the business community. Local authorities are asked to invest in innovation and events to help raise the Netherlands’ international profile, and to invest in an inspiring, wideranging vision of sport as well as typical Dutch sports infrastructure, the aim being to ensure that everyone can participate in sport and derive enjoyment from it, as well as taking pleasure in watching sport at the highest level. After all, sport has an enormous impact on society and can help to solve problems such as obesity, loneliness, and social tension.

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