brand offers possibilities and space for playfulness and creativity to develop relevant campaigns, which strengthen the marketing and communication targets of the city and its partners. In 2014, this was initiated by campaigns such as ‘This is Eindhoven’ and ‘Future Proof’. Eindhoven reaches for gold Eindhoven was fortunate enough to receive the prestigious fDi award in March 2014. The city won this price due to its high classification in the Financial Times study of the ‘fDi European Cities and Regions of the Future’. Furthermore, Eindhoven also won two most important prices in 2014. First of all the city won the National City Marketing Trophy. Secondly, the city won the Event City of the Year price. Organisation Alongside brand development, the organisation worked hard to realise a raft of projects and activities, all of which contribute to the strategy. City marketing will be supplemented by city making, the term coined to describe the process of creating an attractive living, working and residential environment that ties in with the three themes of city branding. Splendidly represented in this annual report. 109 EHV365 2014
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