11 Sustainable mobility at Stibbe When Stibbe moved into its new office on the Beethovenplein, it changed its parking policy and significantly reduced the number of cars and the CO2 emissions. Employees now primarily take public transport or cycle to work. Modern technology in the new offices and services offered by Stibbe make (international) travel hardly necessary anymore. Electric shared cars A number of companies in Zuidas use car sharing for business purposes. Employees can take the train or cycle to work and still have a car at hand to travel to an appointment. Even better than sharing is electric sharing. ABN AMRO and EY have recently started using shared car supplier Amber that only offers electric cars. A smartphone application allows users to reserve a car to drive to their business appointment and return home in the evening by bike or public transport. Photo: TCA Electric driving at Van Lanschot Kempen From 23 September to 1 November 2019, 25 lease drivers at Van Lanschot Kempen swapped their own car for an electric car for two to three days. After their test-drive most employees were pleasantly surprised and are considering opting for an electric car the next time they buy a new car. The cars were silent, fine for commuting and charging them was easy. The range was a concern for some due to the commuting distance. Photo: Kees Winkelman TCA and RAI Amsterdam encourage electric taxis On the ‘Day of Sustainability’ 10 October 2018, Amsterdam taxi company TCA deployed only electric cars for all trips from the RAI. They also agreed that environmentally-friendly taxis would have priority during events, meaning that emission-free taxis will always be at the head of the queue at taxi stands at the RAI. Changing behaviour: It’s Your Choice A travel concept developed for the Amsterdam transport region, Provincie Noord-Holland and entrepreneur network ORAM, targets the intrinsic need for freedom of choice in travellers. With a no-nonsense message and a nudge, the programme gave people a ‘Push’ to take the metro or a different public transport option. There was no discussion about which transport is the best or any annoying messages. The concept consisted of two parts: a Low Car Diet e-bike pilot programme for 31 employees from the VUmc and Loyens & Loeff who, amongst others, biked from Waterland to metro station Noord where they got on the Noord/Zuid-line line. Six people immediately bought an e-bike! Another 32 people from the Waterland made use of a free trial that was sent by post after signing up through the Flitsmeister app. A unique public transport starters package for travellers from Waterland to the Zuidas included bus, tram and metro tickets, door-todoor travel advice, and an overview of all the bicycle rental opportunities. A number of talks were held with employers to discuss policy changes on how to advise newly hired employees on transport choice. Accessibility Dashboard Zuidas The Taskforce Bereikbaar Zuidas is a collaboration between a number of larger employers in Zuidas. The Taskforce launched the Accessibility Dashboard Zuidas in 2018. Data from many sources about accessibility for car, public transport and the bicycle are grouped together. The dashboard visualises how accessible Zuidas is at any time, which means targeted actions can be undertaken to ensure accessibility and improve access. Breikers The Breikers employer network took up offices in Zuidas in 2018. In collaboration with Breikers, 200 companies throughout Amsterdam have ensured that almost 10 000 less people a day travel during peak commuting hours. Breikers will work more intensively with local organisations in Zuidas such as Hello Zuidas and Green Business Club Zuidas to advise employees on how to make their daily commute even more smart, sustainable and easy. From A to Zuidas The city council, companies and other organisations think of new solutions for sustainable transport every day. The platform www.vanatotzuidas.nl was developed to give employers and travellers an overview of the possibilities and alternatives. A clear overview of current mobility projects, suppliers and products is presented to help employees offer more efficient and sustainable mobility to their employees. It helps travellers to choose a more sustainable mobility solution as well. Sustainability report Zuidas 2018
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