32 Photo: GBC Zuidas 5 Waste & Circularity In 2018 much attention was given to waste, or better yet, waste reduction. Besides waste reduction, the focus was on the logistics of waste: collecting the different waste streams involves considerable transportation. Add to this the large number of waste collectors that are active, and it becomes obvious that there is room for improvement. Collaboration To reduce waste, more collaboration was sought with sustainable companies and start-ups such as MUD Jeans, Dutch Spirit, Van Hulley, Fairphone, Sims Recycling, Closing the Loop, Wastewatchers and E-waste Arcades. The projects that formed from Green Business Challenge (a Green Business Club Zuidas programme for young professionals) were reinforced by these collaborations and were ensured continuity. A number of Zuidas companies have engaged in long-term commitments with these circular partners. Start-ups and scale-ups are becoming more
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