7 From owner to user Part of the mobility transition is a move from ownership to use. More and more bike-sharing schemes, e-bike sharing and electric car-sharing schemes are being used. Mobility budgets offered by companies allow employees to decide for themselves how they wish to travel to and from their workplace. The Zuidas Amsterdam Development Office directors, partners and involved employers in the area issued a combined tender for the development of Mobility as a Service (MaaS). This service will allow a traveller to see which mode of transport is most suitable at any given moment while taking personal preferences into account and factors such as how busy the roads and railways are. The service will allow the user to reserve their trip and pay with the same system. Such a service is being developed at an advanced pace to improve access to Zuidas and the area. The specifications were published in January 2019 and the MaaS service should be available by the end of 2019. Trying a new way of traveling In anticipation of these developments a number of pilot programmes were launched that allowed Zuidas employees to try flexible ways of travelling. Employees who live north of Amsterdam were introduced to the Noord/Zuid metro line as an additional mode of transport instead of travelling by car. The Zuidas Mobility Experience saw 75 employees leave their car at home for a month and test other modes of transport. Another experiment allowed employees of companies Photo: S. Pennington de Jongh Average valuation commute to and from Zuidas of different modalities Photo: Kees Winkelman 7,1 in the WTC building to leave their car and take public transport to work for free for one or more days a week. Bicycle In the end, the bicycle and walking are the most sustainable modes of transport. In the Smarter and Sustainable programme, Zuidas employees are encouraged to cycle as much as possible. A combination of the bicycle and public transport is another great mix, either using a privately-owned bicycle or a shared Hello Bike, allowing the last leg of the journey to be done with pedal-power. 2018 saw a positive trend. People who live less than five kilometres from Zuidas are using the bicycle more and more (source: Mobiliteitsonderzoek 2018). The e-bike in particular is winning market share. Sustainability report Zuidas 2018
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