InDruk InDruk is a series of publications in which we share proposals for, questions about, and imaginations for other economies. The Sustainable Strategy and Innovation research group investigates what economy, doing business, and organizing can become and how it could function if we are actually caretakers instead of takers of natural, social, and human resources. We collect stories of radical innovators, we design “pockets of future” to envision the future from practices, and we develop tools and insight for transformation. Investigating developments or discovering and designing what could be implies treasuring the unknown, walking untrodden paths, and having the courage to continuously adjust insights and ideas. We do not have the time to wait until we understand it all because many people and the planet are suffering already. We operate by trial and error, finding our way toward an ecologically, socially, and economically just future. Thus, we share our in between insights and invite everyone to co-think, act, and imagine with us. The purpose of each InDruk is to communicate our cutting-edge proposals for economic renewal to inspire, to build on, and to share. This InDruk is about the principle of multiple entrepreneurship. The issue explores four business models designed to serve people and nature in line with the Sustainable Development Goals. Each practice is a microcosm of the grand scheme, rethinking different aspects of multiple entrepreneurship. Together, they outline the importance of combining apples with oranges as a strategy for sustainable business.
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