to follow and ultimately feel more pressure to reduce their CO2e. Furthermore, they can get more insights into detailed information about specific products. These insights cover alternatives with a lower impact and show how much water and land is being used. Furthermore, the user can see his or her overall impact on the environment and how it has changed over the time of using the tracking app. If the user decides to subscribe to the premium membership, there are two possibilities: either they subscribe for a month, which will cost 9,99€, or for six months, which will cost 49,99€ and equals 8,33€ per month. For the payment method, users can pay through their app store after setting up their preferred payment method. To create and deliver the value proposition to our customers, we need to cover certain key activities. The most important ones are to provide information and knowledge and therefore educate the end-user. To do that, resources such as experts on the field of CO2e in the food industry, sales and marketing people, and IT experts to keep the app up to date are needed. When we manage to transfer our knowledge to the consumer, we will ultimately reach our second main target, which is to inspire and motivate users to take action against the climate crisis. Another key activity that we set for our business plan is to partner up with the retailer. With the app comes an individual QR-Code, which is attached to a card that users can find on their account. When doing groceries at a supermarket that cooperates with us, they can scan the QR-Code when checking out and collect points for their shopping. If they spend 10€, they gain five points. For 20€, they get ten points, for 30€ fifteen points, and so on. 27
28 Online Touch Home