Instagram post Peta Zwei Peta is a well-known German association who created the ongoing campaign Peta Zwei. They specifically target the youth of Germany, and the majority of the members also are young people. Activities like street activism, working with artists, and provocative campaigns are included in the core of this association. The main focus of Peta, in general, is to ensure the rights of animals. Therefore, issues like the meat, dairy, and egg industry, animal testing, and cruelty-free fashion are being covered. Besides that, they also spread awareness about related topics like consumption and waste production. Because they often post content about brands that share the same values and the fact that a vegan diet is known to produce the lowest amount of CO2e, this partnership would definitely make sense for both sides. Without having to worry about payments, this strategy could be built to be beneficial for both sides while laying the focus on sharing knowledge and reach. Therefore, each party can create a sponsored post about the other brand. We benefit from the reach of Peta Zwei when they tag our Instagram account on their post about Reduco2. On the other hand, Peta Zwei benefits from our rather small reach; furthermore, by informing our target audience about the positive impacts of a vegan diet on CO2e, Peta Zwei will gain more attention and reach their goal of giving animals what they deserve. (https://www.petazwei.de) 33
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