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Interestingly enough, the business plan of world watchers does not explain how they are going to make a profit out of this idea. The only revenue stream that we can identify is through crowdfunding, which should only cover the costs of the app. Our idea, therefore, already includes the aspect of feasibility. We can confidently claim that our business will be tangible over a long period. Finally, by aiming to pressure the whole food industry, which defines the main goal of our business, we think that we can change the definition of competition. We are convinced of the fact that there are never enough organizations and businesses who take a stand in tackling the climate crisis. Therefore, we should share our knowledge and try to help each other as much as we can to attract as many people, reach climate goals and even go beyond that. (https://www.worldwatchers.org) 37 "we should share our knowledge and try to help each other as much as we can to attract as many people, reach climate goals and even go beyond that"

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