Rethinking Entrepreneurship The importance of combining apples and oranges We can recognize many visions of the future in the design and practices of small, new entrepreneurial initiatives. Businesses with purposes can knit prosperity, planet, and people together to contribute to the realization of the United Nations Sustainable Development Goals (SDGs). Over twenty minor students in Business, Leadership, and Sustainability each designed a unique business model that rethinks different aspects of entrepreneurship. From their work, new principles of entrepreneurship can be developed. Based on four of these business models, I delineate the principle of multiple entrepreneurship, or the importance of combining apples and oranges. 4 Godelieve Spaas Lector Sustainable Strategy and Innovation
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