Conclusion The need for innovations and new initiatives, organizations, and businesses with a strong focus on social values is greater than ever. By encouraging students to think in a more sustainable way and asking them to come up with a business idea that follows this approach, we feel optimistic about the future. Reduco2, our social enterprise, is an idea that could result in a great way of educating today's consumers and spreading awareness of the impact our daily food choices have. Since OATLY achieved the goal of collecting signatures for introducing a carbon label, and an initiative already exists that follows a similar idea to ours, we are looking forward to doing our groceries in the future while being fully aware and transparent of the decisions we make. 40
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