five forces of porter There is a very high threat of newentrants, as many have seen the potential of crowdfunding. The reason behind is that enterprises are having more difficulties in getting finance from banks, so they look for alternatives, such as crowdfunding. The crowdfunding market is projected to grow to 300 billion by 2030. So, many entrepreneurs are interested. THREATS OF NEW ENTRANTS There are many potential customers as enterprises are finding it harder and harder to get funds from banks. Competitors can be differentiated as easch platform can offer a different type of crowdfunding or can specialize in a topic for projects. However, customers (green enterprises) have a strong power of negotiation, because they can easily choose to go to another BARGAINING POWER OF SUPPLIERS Instead of suppliers, we have a partnership with Tokenly. Tokenly is larger, so they have more power of negotiation than Funds x Value. Nevertheless, we still have some power, because they need more enterprises so their business model can work efficiently. THREATS OF SUBSITUTE PRODUCTS The biggest threat is bank loans. However, this threat is not significant, because enterprises are being rejected from their service and looking for new ways of financing their projects. Rivalry among existing competitors crowdfunding website. BARGAINING POWER OF BUYERS 53
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