rIVALRY AMONG EXISTING COMPETITORS As explained before, Kickstarter is a crowdfunding platform where projects can raise funds. It is one of the earliest platforms, is very well known, and therefore is one of our biggest competitors.From Kickstarter, projects can reach a lot of potential customers and investors. Indiegogo is also one of the most well-known platforms in the crowdfunding industry. It accepts donation-based campaigns for many areas: music, hobbies, personal financial needs, charities, and so on. Their success is due to their flexibility, broad approach, and, just as Kickstarter, an early start in the industry. Crowdfunder is a platform created in the UK and is mainly focused on growing a social network for investors, technological startups, small businesses, and social enterprises. Since 2010, Rockethub has been funding projects in 190 different countries. It is considered one of America's largest crowdfunding platforms. Crowdrise is a platform that helps projects for causes and charities to raise funds through donation-based crowdfunding. They have raised funds for inspiring causes and needs. Somolend is a site for lending for small businesses in the US though debt-based crowdfunding. Those businesses have to be qualified with existing operations and revenues. In addition, this platform has partnered with banks to provide loans. Appbackr is a crowdfunding platform that raises funds through donation-based funding to build new mobile apps. AngelList is a crowdfunding platform that works with startups, angel investors, and people that are looking for jobs in startups. It was created in 2010 and only accepts donations given by accredited investors and institutions (business angels). Invested.in is a website that raises funds in order to create other specialized crowdfunding platforms. 55
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