mICRO ANALYSIS The micro analysis is based on the factors in a company’s closest environment that affect its capabilities to operate effectively. - Innovative campains - Entepreneurs have a feeling of control - Capital accessibillity is high - Opportunity to test the product or service with potential customers - Beneficial for both national and international communities - Lower risk for investors (escrow account) - Mobile-friendly designs - Personalized campains - High interest rates and low commissions SEO - Social networks (for promotion) - Positive effects on economy and sustainability - Large investmentopportunities - Cryptocurrencies - Worldwide investments - Unserved markets for specific products - Legal restictions and changing regulatory environment - Fear of unknown in the field - Risk assumed by small businesses - Increased competition - Manage to transmit a high level of trust - Angel investors and banks - Administrative and accounting challenges - Copyright and stolen ideas - Everything is internetbased, no physical contact with anyone - Potential fraud (unless cryptocurrencies are used) - Lack of investors because the platform is small - Limited fime to raise funds 57
58 Online Touch Home