RANKINGS & COMMUNICATION Website The website is the face of the enterprise. It must be attractive to new investors. One way of doing so is by giving the user an intuitive and pleasant experience with precise and complete information Value communication Communication is the base of the whole strategy. It is important to bond with the user. One way of doing so is through storytelling. The message must be clear and logical. For instance, include an "about us" section in the website. Referails If the enterprise is mentioned in an article or a blog or has comments from happy customers, it is important to share this with future clients. There is nothing more trustworthy than hearing other's opinions. Communication strategy Two types of communication can be observed: - INTERNAL: Within the company - EXTERNAL: With the clients They are both equally important. It is crucial to be active in both categories, as if one fails, then the other is incomplete. SEO tools Search engine optimization (SEO) is the tools used to obtain better positions in rankings or in search engines such as Google. As crowdfunding success is based on the number of visitors the website has, these tools are crucial. 66
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