RESISTANCE TO CHANGE One of the biggest threats to this business model is how people might perceive such services. People might find it sad and pathetic that people have to go to such lengths and pay money in order to find friends. They might be uncomfortable or even feel like its dangerous to meet up with a complete stranger. They might be afraid to make the first step, to initiate a potential connection. People will need to be made aware of this application. Old behaviors, ways of thinking, and patterns must be carefully examined. Communication is especially important so that potential customers can become informed about the app, the logic behind it, and how it will benefit them. The idea is that the more we know about a change and the more we feel it is necessary and urgent, the more motivated we are to accept the change. This is when the change becomes real. It is also, consequently, the time that most people struggle with the new reality. It is a time marked with uncertainty and fear, making it the hardest step to overcome. During the changing step, people begin to learn new behaviors, processes, and ways of thinking. This phase is when the app will be launched and implemented. In today’s society, loneliness among young people is becoming more and more common. The taboo is decreasing, and with that such tools as Hire a Buddy! will become more socially acceptable. 95
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