SUSTAINABLE BUSINESS MODEL CANVAS Value proposition This business model will give people access to connections and friendships that they otherwise might not have made, whether someone just needs a buddy to attend an event or that person is suffering from loneliness and wants to use this platform as a means for seeking out community and friendship. Our user-friendly platform will easily give the user the possibility to seek out a reliable and trustworthy buddy in order to create that social connection and possibly even make friends. As described in (p96) WHY, there is a current trend of increased loneliness among the younger generation. This value proposition aims to tackle that problem. Customer relationship The app will have the functionality to receive personal assistance for any problems that the users might have. They may be experiencing platform functionality issues, they may have had a bad experience with a buddy, or there may be payment issues. Hire a Buddy! will do everything in its power to provide both customers and buddies with the best experience possible. However, most of the platform usage is community driven and will therefore rely on self-service. Finally, this platform ultimately aims to close the relationship we have with our customers by giving users the tools they need to create and maintain friendships and communities themselves, thereby eliminating the need for this app. Customer segments Hire a Buddy! will focus on users of multiple platforms, that is, Apple, Android, and computer users. The target group will be the younger generation between the ages of 15-30, as the research discussed in (p96) WHY shows that this group is suffering from increased loneliness. Nevertheless, Hire a Buddy! will also target people who do not suffer from loneliness or isolation, but simply want someone to attend an event with and do not have anyone to go with at that moment. 97
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