4. Customer segment a. For whom are we creating value? We aim to create value for every customer. The value will be mostly the same for everyone. The social value is the learning community. The environmental value is the reduction of waste in clothes (thrift store), in food (our products will be given to people in need or associations at the end of the day), and in objects (most furniture in the coffee shop will be secondhand, bought or donated). We thus want to create value for elderly people, the unemployed, young people, families, schools and every person who feels the need to visit this business. b. Who are our most important customers? Everyone will be important and welcome in the coffee shop. 5. Key activities: What key activities does our value proposition require? Our value proposition requires three key activities each located in three sections of the business. Each section will be interdependent. a. The workshop The first part of the project is the workshop. In the workshop, people will find an open space with tables, chairs, sewing machines, tools, sinks, cookers, refrigerators, ovens and baking machines. The workshop classes will take place in this room. Outdoors, there will also be a little garden where gardening lessons will be held. b. The coffee shop This shop will sell a portion of the food products, such as cakes or biscuits, made during the workshop lessons, as well as smoothies, juice, coffee, tea or other drinks made directly by the staff. The products will be seasonal and from partners who are local producers to provide our customers with healthy products and promote healthy lifestyles. In addition, baskets of vegetables, fruit and fresh produce will be sold or given to the elderly. 119
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