When collecting a certain amount of points, they can choose from different incentives like coupon codes or get the chance to donate their points to a charity organization of choice. This is how the partnership going to work: We benefit from the data we can collect through the scanning of the QR-Code. Since the customers scan it at the end of their checkout, each item they bought is listed on their code. Furthermore, we get information about when and where customers went shopping. All these data can be used only with the permission of the user. If no permission is given, we simply store it and delete it after trading it for an incentive. We lay a strong focus on the aspect of showing the user the importance of agreeing on letting us use and sell the data.Here comes the fourth key activity into account, which is to pressure the food industry to become more sustainable. By collecting the data of our customers, we assume that the food choices they make are low in CO2e or at least steadily decreasing. When selling retailers this data, they gain insights into a consumer’s behavior and preferred choices. Ultimately, the food manufacturer that supplies retail stores should acknowledge that today's consumer places a substantial value on products which have a low impact on CO2e and eventually favor those producing the lowest amount. 28
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