That work resulted in 18 new enterprises, of which four were selected as the most inspiring and well thought of. On the whole, students went from a limited view on sustainability mainly centered on environmental issues to a broader perspective encompassing social, economic, and planetary aspects. Most proposed solutions are community-driven and tackle social issues first, without neglecting the financial aspects. Aina extensively explored the world of finance, contacting specialists and demonstrating persistence, passion, and knowledge. She proposes a sustainable business model for a crowdfunding platform for social and sustainable enterprises or projects. As the world of finance has yet to make the significant leap toward sustainability, Aina’s idea could be a great contribution to this field. Julia’s case is centered on the issue of CO2 emissions. She proposes an app(lication) called Reduco2. This app helps individuals discover the impact of their personal food choices on the environment and then shows how to curb this impact. Reduce CO2 uses the outcomes of different experiments with carbon labelling. Julia advocates for partnerships with different stakeholders to share knowledge rather than competing at the expense of all. After extensive research on all encompassing sustainability issues, Dimitri developed a completely community-driven platform with the goal to be a self-sustainable community where buddies and users create their own social events. This project is a true movement: Hire a Buddy! only functions as a middle man, and the community becomes the owner of the app, creating their own events to tackle loneliness. Marine has interest in social economy, including circular economy, intergenerational dialogue, and the fight against fast fashion. After extended research (linked to Sustainable Development Goals (SDGs), she decided to develop a business that could tackle these issues. By creating a physical learning and sharing community (social coffee shop) for all generations, she simultaneously fights against loneliness, insecurity, and fast fashion. This community is a safe haven where people learn from each other and share goods. We believe that sharing these cases with the larger public can contribute to more awareness of the issues at hand, demonstrate possible solutions, and inspire entrepreneurs to pursue their own “green (i)deal.” Ingrid Devjak Joost van Hilst Erik Woering Staff minor Business, Leadership, and Sustainability 3
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