To connect with the user, we need to use specific channels. With the help of the following customer’s journey, the cycle of our relationship with the customer should become clear, and we can create shared added value through the following actions: • show people via channels like Social Media (Instagram, YouTube, and Facebook) and offline Marketing (the information booth and posters at cooperating partners) information about the impact of consumerism, especially in the food industry • share the necessity of reaching the climate goal: production of CO2e of every person per year should be below 0.6 tons • share best cases and what they were able to achieve • (Sweden can reach climate goals) show a lot of statistics and proof The resources to deliver these activities are the following: Physical: We need an office space where up to five people can work in. Because we do not want to use too many emissions ourselves, we are going to rent a coworking space in Mannheim (https://zamedia.de/coworking/). To work, every employee needs a personal laptop. The internet connection is going to be provided by the coworking office. Human: We will start with five people, including the founder. The team should consist of an IT expert who can operate the app, an expert on the field of CO2 emissions, one a person who is trained to speak to partners and consumers to persuade them (sales and marketing), a content creator for social media and the app, and, finally the founder, who is in charge of business operations such as managing the team, financing, controlling, planning, and overall leading. Financial: The needed financial capital should come from a loan that will be paid back. I will go deeper into the financial plan further on. 31
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