Offline campaign with information booths Because we also target older people who do not use and trust social media that much, we want to meet them on a personal level. By starting with an information booth in the city, we hope to reach a few people and tell them about the negative impact of releasing too much CO2 into the atmosphere with the food choices we make and provide them with the solution to this problem which is our app. We need a nice and persuasive but not too aggressive person to do this job to have success. Provocative posters and flyers should attract pedestrians and persuade them to talk to our team members. When we achieve some partnerships with the retailer, we aim to install this booth in the retail shop to reach the target group exactly where they would need and use our app. This booth should be equipped with a wifi-connection that he or she can download the app directly and start to use it for the grocery shopping. (https://www.bbc.com/news/scienceenvironment-46459714) 35
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