A call to action The SDGs set the agenda for the coming decade. This Agenda is a plan of action for people, planet and prosperity. It also seeks to strengthen universal peace in larger freedom. We are resolved to free the human race from the tyranny of poverty and want and to heal and secure our planet. We are determined to take the bold and transformative steps which are urgently needed to shift the world onto a sustainable and resilient path. People, organizations, and companies are called to action. If we want to reach these goals, a fundamental change in the economic domain is required. We need new mores for entrepreneurship that move beyond taking care of only one’s company household. Collaborations between incomparable partners, unexpected combinations of people, or organizations from different worlds can be a plausible route to realize the SDGs. We must redesign the way we do business; how can entrepreneurship achieve these goals instead of causing the problems they want to solve? Practically, we must redesign incumbent companies and stimulating start-ups to take a radical stand. On a conceptual level, the solution requires rethinking the basic principles or narrative of our economy and allow other economies to emerge. 5
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