FxV & cryptocurrencies In order to facilitate the use of cryptocurrencies in our platform, FxV has decided to work with Tokenly, an enterprise that provides tools to create, distribute, store, swap, and generally empower an enterprise’s digital token representing specific reward tiers. Tokenly will mainly act as swappable passwords, enabling a direct line of communication between the project and whoever is holding the reward at the time. So, instead of a promise of a reward, with Tokenly, backers receive a token that they can trade with other backers at any time. Campaigns and platforms do not have to worry about what they owe and to whom. In this way, tokens create new markets and opportunities for entrepreneurs and consumers alike. Regarding our platform, Tokenly connects crowdfunding platforms so when enterprises post their projects, the creators can decide whether offer it to their community as well. The campaign will appeal to potential investors on many platforms. Each additional platform that lists a campaign earns a percentage of the commission for funds raised by its investors. Connecting crowdfunding platforms means better visibility and fundraising for everyone, allowing the best campaigns to become viral and successful thanks to the millions of investors that were able to see their project. In conclusion, Tokenly creates a secondary market for tokens to enable investors to exchange their rewards and obtain benefits. In addition, it enables communication between crowdfunding platforms and increases a project's visibility. MACRO ANALYSIS In this section of the Personal Business Assignment you will find several models that have helped me analyse the industry of Crowdfunding: Five Forces of Porter and Scenario Planning. 52
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