Gilze-Rijen is west of Hedel, just a quick fly-by away from the European headquarters of Invicta Watch. Even if aircrafts aren’t specifically a point of personal interest, the site for Glycine’s campaign provides its own compelling narrative, worthy of the exceptional timepieces that comprise the collection. The doors open and a magnificent vintage, Spitfire B52-bomber emerges. The photographer carefully directs the plane into the proper position so that his camera can capture the bomber in all its glory. Mirroring the precision and skill found in Glycine’s Swiss craftsmanship, every aspect of the Spitfire exudes authentic accomplishment in aeronautical engineering and deft power. Now that the plane is in position and in-frame, attentions turn towards the models. While one is in hair and makeup, the other appears on-set. The stylist gets to work, checking, double-checking, ensuring that each aspect of the model’s wardrobe is accurate, further enhancing the overall essence of the campaign. Amid an intriguing combination of light, shadow, fog, costume and the Spitfire, the Glycine timepiece is illuminated and the ‘Be an Airman’ campaign takes flight. Test the atmosphere, engage the tradition, take the journey. SEC. 77 ISSUE NR 1 YEAR 2017
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