4

ABOUT THE PRECISION FAIR’S DNA The Precision Fair can be characterized in three ways: unburdening the exhibitors and help them make connections, offering our speakers a great audience, and making sure our visitors are inspired and informed. These goals are closely connected to Mikrocentrum’s main objectives: sharing knowledge, connecting people, offering help in doing business. A good fair, like the Precision Fair has proven to be for 20 years already, brings all these three functions together. Exhibitors should not have to worry too much about the organization but should be able to focus on their business activities, their customers, and other relations. That is why a total all-in package is offered by us. To accompany this, large numbers of Mikrocentrum staff are always present during our events. This also strengthens the personal relationships between the exhibitors and Mikrocentrum, but also with the speakers and visitors. Among foreign exhibitors, in particular, this is often mentioned as a specific plus of the fair. This process of relationship-building between exhibitors, speakers, and visitors goes well beyond the exhibition floor itself. For example, the evening programs of the Precision Fair, in which invariably hundreds of exhibitors take part, have always been a great success. It gave exhibitors who had had (too) little time to see their colleagues during the day the opportunity to talk to each other. It’s hard to measure how many additional contacts and new business that led to. Not to speak about the hundreds of new contacts - made during the fair - which are turned into a real business or fresh knowledge in the months following the event. 4

5 Online Touch Home


You need flash player to view this online publication