AnimAtion THE ILLUSION OF TIME From beginning to the end, a journey through time unwinds. Presented in a time-lapsed format, imagery moves forward and in reverse while pieces of the Starbucks Reserve Collection are introduced. At first, everything happens in slow motion, picking up speed as the action progresses. With the illusion of turning back the clock, every moment is filled with palpable anticipation — like the time spent waiting for coffee to brew. Gears spin. Sand retracts through the hourglass. A candle unburns. The film is the embodiment of the excitement and wonder for what’s coming next. It is a beautifully art directed visual and audio representation of what it means to savour every sip with the hopes of stopping time — if only for a moment. 24 STARBUCKS | THE ILLUSION OF TIME
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