What we believe in R IS WHAT WE STAND FOR oyal Lemkes has a green heart. There are three elements to this green heart: our roots as a grower, our knowledge of plants and the sustainable ethos of our shareholder, management and staff. OUR VISION We believe in plants. Plants are a beautiful and healthy addition to our lives and also strengthen our customers’ business. Plants also play an important role in making the world greener, which is sorely needed given the trend towards increasing urbanisation and the environmental issues we currently face. OUR MISSION We strive for sustainable growth. Our aim is not to maximise profit but to maximise impact. Naturally, we need a ‘minimum viable profit’, but that results from and is a condition for a healthy company. Our aim is the sustainable growth of our people, of our relationships and of our common business; if we succeed in that, the company will grow naturally. We also strive for a green supply chain and a liveable planet, not just for ourselves but also for future generations. 4
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