ADDITIONAL SERVICES Trade marketing More than ever, our retail partners are open to connecting with us in the area of trade marketing. This requires new (digital) competences and skills from us as well and in Samenvatting 2018 2020, we took the first step in this direction by reorganising the marketing and communications team. We also invested in extra capacity to optimally support our customers and thus increase shelf profitability. Our experts translated trends and consumer wishes into beautiful shelf presentations, concepts and brands. Examples include the development of the ‘Home Office Heroes’ and ‘Climate Change’ concepts and the shopper campaign ‘Urban Jungle’ for Jumbo Supermarkets. Optimism 62
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