WHAT WE BELIEVE IN Is what we stand for Royal Lemkes has a green heart Our green heart has three pillars: our roots as growers, our knowledge of plants and the sustainable ethos of our shareholder, management and employees. Our vision: We believe in plants Plants are a beautiful and healthy addition to our lives and strengthen our customers’ businesses. Plants also play an important role in making the world greener, which is sorely needed given the trend towards increasing urbanisation and the environmental issues we currently face. Our mission: We strive for sustainable growth Our aim is not to maximise profit but to maximise impact. Naturally, we need a minimum viable profit, but that results from and is a condition for a healthy company. We strive for the sustainable growth of our employees and business associates in everything we do. If we succeed in that, the company will grow organically. We also aim for a green supply chain and a liveable planet, not |only for ourselves but for all future generations. We do not just believe in plants. We also believe in: • Business as a force for good. Because companies like Royal Lemkes play an important role in making the world liveable and keeping it that way. • People. It is people who make the difference. That is why we continuously invest in our employees and our relationships. • Togetherness. With our stakeholders, retail partners and suppliers as well as our internal departments and colleagues. Together we can achieve more. • The uniqueness of the plant category. The importance of a good price-quality ratio is enormous. This calls for strategic partnerships and supply chain optimisation. • Scale. Size matters, in terms of sourcing, supply chain and professionalism. • Data. Possessing the right information is indispensable when making the right choices for our customers. • Doing better every day. This is why we work with Lean Management and continuously evaluate our processes. 82
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