Sustainable growth of our strategy Development of our mission and vision: sustainable growth Royal Lemkes has a green heart and truly believes in plants. We strive for sustainable growth in everything we do — of our people, our relationships, our business and the world around us. Launch of our tagline Let’s plantify® the future. Together. Plantify® = Creating a better life, stronger businesses and a healthier, green world with plants. 2016 2017 2018 2019 Refining our positioning Our mission and vision are driven by the core values of our family business: craftsmanship, reliability, customer engagement, togetherness and personal leadership. Elaborating ‘business as a force for good’ Society and the world in general face many challenges. We therefore believe that a company’s main goal should not be to maximise profit but to maximise impact. Naturally, a healthy profit is necessary for ongoing investments and business continuity. 8
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