For Royal Lemkes, these broader industry trends present opportunities to improve shelf performance for existing customers and to attract new ones. To remain Future Fit, we continue to make steady progress across key areas, including sales, marketing, sourcing and sustainability. Alice van Veen, director of Sourcing & Sustainability, and Esther Verkleij, director of Sales & Marketing, share their views on these developments. Creating opportunities for the plants category Esther says, “Strengthening the three-way partnership between Royal Lemkes, customers and growers was a central theme in 2024. Through close collaboration with our longstanding partners, we achieved growth even in market segments under pressure. We also streamlined our internal organisation, laying a solid foundation for future expansion. A standout example is our new partnership with Blue Diamond Group, the UK’s largest garden centre chain, which began in autumn 2024.”
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