Highlights 2024 We organised a retail trip to Berlin for our key growers, providing the perfect opportunity to connect customers and growers while sharing insights and knowledge about market trends in German retail. We embarked on a review of our 2025–2030 strategy. Several of our more sporting colleagues took part in the Rotterdam Marathon, with enthusiastic runners tackling the quarter and full marathon. #vitality Partnering with the Ronald Moerings Foundation, we gave the Antoni van Leeuwenhoek cancer research institute and treatment centre in Amsterdam a green makeover, adding plants both indoors and outdoors. This multi-year collaboration will allow patients and staff to enjoy the benefits for the next three years. #businessasaforceforgood Esther Verkleij was appointed as our new Director of Sales & Marketing. 6
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