[ THE E YEWEAR ISSUE 2009 ] Introducing ECO; earth-conscious optics from recycled stainless steel and repurposed plastic. ECO works to repurpose, recycle or reuse materials throughout every step of the product lifecycle boasting a 360-approach to sustainability without sacrificing quality, design or price. The collection is packed in recycled materials and each new pair is accompanied by an easy to use mailin recycling kit for old, unwanted frames. For each pair of ECO frames purchased, MODO donates one new tree to Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989. www.modo.com
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