YiY is originated, conceived and brought to life by Felicienne Bloemers. After leaving a career in consulting and finance, she stepped into the creative world working with several product, interior and fashion designers. That was the moment that a hidden longing to create was awakened. Not until she started a path filled with consciousness, she was able to truly connect with what she calls ‘my inner me’. This helped her to get in touch with her strength and creativity. She wanted to make something that was beautiful and meaningful, not only in form but also in spirit. Products that could connect the inner with the outer world and tell this story. Made for exploring, free thinking women who embrace living a conscious life. Handbags turned out to be the perfect carrier: they are a women’s true soulmate, accompanying her on her journey through life and carrying all she cares for. Enjoy the moment and connect with Your Inner You!
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