The management team strives to fi nd the right challenges for the design team because they have great commercial potential. This potential is both for retail sales and to act as brand ambassadors for our promotional customers. “After we give them the brief every designer independently develops their project and when ready presents it to the entire company. After gathering all the comments, if it’s a winner we proceed to full production and product launch. If it’s not a project that everyone believes in - it won’t make it to market, our total company passion goes into each product.” Cem says “Our design process looks like many others’ from a distance, but the real Xoopar difference comes from knowing ‘how’ to apply instead of ‘what’ to apply.” CEM BAKIS XOOPAR HEAD OF DESIGN In conclusion Xoopar culture and Product philosophy states... - Listen to the market and fi lter with your own eyes - Think less but deep, value the time - Create joy from technology - Have fun and enjoy your work - Make something you will actually love and buy CONTINEW -25
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