FUTURE Continue and renew A step into the future Technology is changing our world very fast. Currently we are all thinking and hearing about the impacts of 5G, big data, on-demand everything, autonomous driving, Deep Learning, internet of things, virtual and augmented reality, Artifi cial Intelligence and advanced robotics to name a few and how these will change our everyday lives - hopefully for the better. But what do these advancements mean for us, companies in the promotional market? How do we deal with these changes that are ready to break through, and how will this affect our business? For example: It’s only been around ten years since the fi rst iPhone was launched, now we are approaching 4.7 billion smart phone users globally. This rapid expansion of technology has brought many opportunities, changes and challenges for both civilisation and of course our marketing and promotions sector. Innovation, quality and staying ahead of the game are our primary objectives. We are continually looking for the best products and possibilities for our customers. We believe that by staying in touch and co-operating we are more capable to reach our goals together; To deliver good promotional gadgets that are used and appreciated by the target audience. Staying in touch, innovating, beeing compliant, remaining competitive, keeping awake, working in partnership and understanding each other’s objectives while maintaining your message clear and ‘on brand’ is our focus and sole corporate mission. We created the magazine ContiNew some ten years ago. The fi rst part of the name refers to our continuity in innovation and quality, something that we can be quite proud of after more than 25 years. The other focus on this magazine is NEW. We aim to show you over the coming pages both NEW products, updates on new technologies, individual product categories (such as Artifi cial Intelligence) and how new technology can affect our sector such as 3D printing - which can change, enhance and shake up our service and product offering for you. In a fast-changing “promotional“ world, we keep looking forward to be able to offer the newest trends as soon as possible. Thank you for the trust you have put in us over the years & here’s to the next 25 years! Oscar
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